Akzidenz PSA

Helvetica is the most common typeface. Whether you like it or not, Helvetica is thrown in your face by corporations such as Target and Crate & Barrel. Though it is an excellent typeface, since it is being used by everyone (even our street signs) the greatness of the font is being dwindled  down (my opinion). Akzidenz Grotesk is actually the original form of Helvetica. Use Akzidenz. Watch Art&Copy!Do you know where Helvetica is? Leave a comment.

 

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